Signature Media branches into custom publishing
Boutique publisher Signature Media has released its first in a series of new custom-published titles for key clients, with further titles currently underway for release in the coming months.
The debut publication is the Signature Luxury Travel & Style Ultimate Guide to Antarctica, a free ebook produced in association with Quark Expeditions.
Cathy Wagstaff, CEO & Group Editor at Signature Media, said: “During the height of COVID-19 we made the difficult decision to pause the publication of two of our travel magazines; we instead used this time to launch our now rapidly-growing custom publishing arm. This new business extension enables us to help our clients tell their stories in a visually stunning and engaging way.
“We have been thrilled with the feedback we’ve received from the first of these custom titles, and look forward to sharing the others we have in the pipeline. This has been a great opportunity to work closely with key clients to help them achieve their media goals.”
The 46-page Ultimate Guide to Antarctica is a multimedia ebook that brings to life the experience of visiting the world’s most southern continent through written features, maps, soundtracks and videos – inspiring readers to start planning an expedition cruise with Quark.
Readers will not only discover what it’s like to travel to Antarctica through a first-person narrative, but will also understand the different destinations, and what they can expect to see and do at each. Plus, they get to meet the Quark team of guides and experts, learn about sustainable tourism in Antarctica, and find out what Quark is doing to advance conservation efforts across the region… and so much more.
The free ebook is being distributed across Signature Luxury Travel & Style’s digital titles including solus EDMs, newsletters and social media channels. The release is also being amplified via Signature Media’s other titles, including LATTE Luxury News, Vacations & Travel, Signature@home and Holidays with Kids.
Earlier this year, Signature Media purchased Vacations & Travel magazine, Australia’s longest-running travel title. This publication fits neatly in the brand’s portfolio, allowing it to boost value-add to the custom-publishing arm by pushing distribution across multiple databases.
Read the free ebook here.
About Signature Luxury Travel & Style
Signature Luxury Travel & Style is Australasia's leading, and highest-circulated, luxury travel magazine, reaching 230,000+ high-net-worth individuals each quarter. Our print magazine has a CAB-audited circulation, which places it as the highest-circulating independent consumer travel magazine in Australia. It is part of the Signature Media group, working across trade, consumer and custom publishing.