Ski & Snowboard with Kids was the first family snow magazine when it launched 19 years ago, forging a path in the mountains for families keen to introduce their children to the thrill of skiing and snowboarding.

Those children have now grown up, leaving mum and dad behind on the slopes. And like them, Ski & Snowboard magazine is growing up and embracing more advanced wintery activities.

Cathy Wagstaff, Founder of Signature Media said “I saw a gap in the market for a comprehensive ski travel title, produced in Australia but covering global destinations. As our reader's needs evolved, I realised we also needed to. Hence the decision to reposition Ski & Snowboard with Kids magazine as Ski & Snowboard, reaching a broader market segment, and positioning nicely alongside Vacations & Travel - the magazine for everyone.”

In 2025, our 19th issue will be a new beginning, now covering skiing and snowboarding and other mountain adventures – for all ages. Just because we have dropped the ‘with kids’ from our masthead, doesn’t mean we are dropping families. We will continue to cover family-friendly snow experiences at the resorts that look after families so well. We’ll also cover more advanced mountains, with great snow holiday choices for couples, friend groups or multi-generational families, and will do a deeper dive into gear reviews, backcountry tours and safety, training camps and more.

Ski & Snowboard is Australia’s only snow travel magazine dedicated to the full snow holiday experience. We always have, and will continue to, cover accommodation – slopeside and in ski towns – things to do both on and off the mountain, the best places to eat, and where to get the après party started. Each issue covers Australia, New Zealand, the USA, Canada, Europe and Japan, with less-frequently-visited ski destinations also on our radar, from Iceland to South Korea and South America.

Editor of Ski & Snowboard, Helen Hayes, said: “Our team is so excited to create fresh tracks for the magazine, catering for skiers of all levels and ages as well as those who don’t want to hurtle downhill, but still want to join family or friends to enjoy other activities in the snow.

“We look forward to opening up more of the snow globe, for everyone from heli-skiers and backcountry explorers to kids and adults trying skiing or snowboarding for the first time. We will feature the best writers in the ski and snowboard world, and will let the experts do the talking on safety, gear and all things snow.

“We cannot wait for our first ‘grown-up’ issue to launch at the Snow Travel Expos in Sydney and Melbourne in May 2025,” Hayes says.

Ski & Snowboard will harness the power of Vacations & Travel’s website, leveraging its audience to expand our readership further.

About Signature Media

Signature Media was founded by Cathy Wagstaff and is Australia's leading independent travel publisher. Our titles include Signature Luxury Travel & Style, Vacations & Travel, Ski & Snowboard, Holidays with Kids, LATTE and LATTE Cruise and Caravan & Camping with Kids. We also have a custom publishing division producing print and digital publications for clients.

Ski & Snowboard with Kids to carve a new trail in 2025