Holidays with Kids, Australia's #1 family travel platform, launches new website where families can research and plan their next getaway
© Riley’s Travel
Holidays with Kids is Australia’s leading resource for travelling families and with the launch of our new website, Australian parents will now be able to research, plan and book with our travel partners in one place at holidayswithkids.com.au.
The new website features a redesign, improved search functionality and navigation structure, mobile optimisation and offers advertising and native content opportunities for our travel clients.
Family travel is constantly evolving and, according to the Family Travel Association, currently represents a $500 billion market – 30% of the entire travel market. Our research shows that Australian families travel in different ways at different times, whether it's an annual camping holiday or a once in a lifetime adventure.
The Holidays with Kids website will now combine the previously separate websites of its sister titles Caravan & Camping with Kids, Ski & Snowboard Kids and The Luxe Edit (formerly Five Star Kids), meaning all types of family travel are accessible in one place.
This combination will deliver a full range of holiday options and reach a greater audience.
The content on the website features detailed information on the best accommodation, tours, attractions and destinations for families, specifically focusing on factors such as safety, entertainment and affordability.
Cathy Wagstaff, Group Editor and CEO of Signature Media, says: “We are excited to reveal the new Holidays with Kids website. We have been the authority on family travel for 20+ years with our print magazine, and now with our website relaunch we will escalate our growth with an expanded digital team.”
Holidays with Kids will continue to publish its industry-renowned Readers’ Choice Awards, which recognises the best accommodation options for families, as well as exclusive deals and packages, inspiring content, competitions, and tips and advice for families.
To celebrate the soft launch of the new website, Holidays with Kids ran its biggest giveaway yet – the HWK Mega Giveaway – which saw 36 lucky families take home a share of over $15,000 of family holidays and travel products, boosting the overall site traffic by 40% compared to the same period the previous year.
About Holidays with Kids
Holidays with Kids is Australia's #1 multi-platform family travel network, reaching more than 900,000 Australian families each quarter. Our portfolio includes Caravan & Camping with Kids, Ski & Snowboard with Kids and The LUXE Edit.
The newly relaunched holidayswithkids.com.au website is a trusted resource for families. Our social media channels have a combined audience of more than 195,300 people, while our online database of 68,000+ are engaged with offers, content and travel news.
No matter what your destination or budget, Holidays with Kids makes readers’ wildest holiday dreams possible through practical information and helpful advice, without losing sight of those special factors families must consider when planning a holiday, such as child care, safety and entertainment.
Contact:
Cara Wagstaff
Associate Publisher
(02) 9406 4400
cara@signaturemedia.com.au