Signature Media introduces Holidays with Kids – The LUXE Edit
Family travel represents a $500 billion market globally. This fast-growing segment accounts for up to 30% of the entire travel industry.
Our research at Signature Media shows Australian families travel in different ways at different times, whether it's an annual camping holiday or a once in a lifetime adventure.
As part of our strategy for 2020 and beyond we have merged Five Star Kids, which will now become The LUXE Edit, with Holidays with Kids, both online and in print, to ensure our families can access varied travel information in one place.
Our June to September issue of Holidays with Kids will include the launch of The LUXE Edit, a dedicated section for luxury and high-end family travel which will also include the winners of the annual Little Luxie Family Travel awards for the best international luxury family-friendly accommodation.
Group Editor and CEO of Signature Media, Cathy Wagstaff, says: “Luxury travel is no longer the domain of the well-heeled. Many families save and plan to have high-end travel experiences and this extra content will inspire our Holidays with Kids readers with ideas for that trip of a lifetime.”
“This combination will deliver a full range of holiday options and reach a greater audience.”
holidayswithkids.com.au relaunched in August 2019 and saw the consolidation of fivestarkidsmagazine.com.au – as well as caravanandcampingwithkids.com.au and skiandsnowboardwithkids.com.au – into a single platform based on keyword and user experience research conducted in partnership with digital marketing agency, Indago.
The LUXE Edit will be accessible on the Holidays with Kids website under The LUXE Edit homepage holidayswithkids.com.au/luxury-family-holidays. The content will also continue to be shared with our 68,000+ opt-in enewsletter subscribers and across Holidays with Kids’ growing suite of social platforms, which have a combined audience of 195,300+ making it the largest family travel social network in Australia.
Current subscribers of the Five Star Kids print magazine are eligible to transfer their remaining subscription copies to any of our other titles. Please contact Signature Media on (02) 9406 4400 or subscriptions@signaturemedia.com.au.
About Holidays with Kids
Holidays with Kids is Australia's #1 multi-platform family travel network, reaching more than 900,000 Australian families each quarter. Our portfolio includes Caravan & Camping with Kids, Ski & Snowboard with Kids and The LUXE Edit.
The newly relaunched holidayswithkids.com.au website is a trusted resource for families. Our social media channels have a combined audience of more than 195,000 people, while our online database of 68,000+ are engaged with offers, content and travel news.
No matter what your destination or budget, Holidays with Kids makes readers’ wildest holiday dreams possible through practical information and helpful advice, without losing sight of those special factors families must consider when planning a holiday, such as child care, safety and entertainment.
Contact:
Cara Wagstaff
Associate Publisher
(02) 9406 4400
cara@signaturemedia.com.au